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Yesterday, I was running through analysis of user flow through the site. This analysis shows anonymized data that lets us understand how users interact with the site, where they come in, where they go, and when they close the window or move elsewhere. Obviously, the more time a user spends on the site, the better chance that they’ll find a property that suits their needs. And the better chance for landlords to have their property seen.

Part of the power of Anikio is the amazing search capabilities, which is designed at the outset to make sure users see what they’re looking for. But not all of our users come to Anikio through the homepage or even use the search function. For example, they might see a listing shared on social media and click to go right to that listing. At that point, we have no idea what they’re looking for, our best guess is that the property they’re looking at is of enough interest to have brought them over. The question I had was how do these users interact with the site?

What the analysis showed us is that, for people people coming to Anikio on a specific property page, most look at that listing and then leave. Some do go to the home page, click on the Properties button in the menu, etc. but far too many look at one place and leave. This is good for nobody!

So today we’ve rolled out a new feature for listings. At the bottom of each listing, we now – as of this afternoon –  recommend a few similar properties. Someone looking at a downtown property might be interested in seeing other downtown units that are in a similar price range, for example. Unfortunately, there’s still some work to do to make this happen on mobile but that’s coming. Hopefully, this will result in a better experience for everyone! As a side note, we expect that it will help improve our ranking for each listing with search engines. And all this just in time for the weekend. Enjoy! :)