These days it’s more important than ever to have video content. Every person with a marketing background of any kind that I talk to says that. I think one of them even had it tattooed somewhere. While I’m a very visual person and definitely understand the importance, I’m not great at taking video of myself. Worse, I have perfectionist tendencies. So even when I DO take some video of day-to-day or clips showing what sort of work we do with our customers, it sits in my ‘not quite done’ pile just long enough to be irrelevant or out-of-date.
The solution? Have someone else that knows what they’re doing (and isn’t obsessive like I am) do it! I met up with Carter Johnson, a local cinematography student at the Recording Arts Institute of Saskatoon, and we filmed a few different video clips that I’m hoping will help explain a bit more about who we are at Anikio, what we do, and why we do it. I’m looking forward to seeing the end results!