When people are looking for photographers, what’s one thing they want to see? Examples of their work! Our photography work is all over the site, but mixed in with others’ photos (look for the Anikio watermark). Worse, it comes and goes as property is rented and new properties get listed or re-listed. And some of the work we do for real estate agents never sees Anikio.com. The solution was simple… we needed to have a portfolio!
Over the past few days, I’ve been combing through the almost 2000 photos that we’ve taken in the past year. My goal was to narrow it down to 6 photos (because we can fit three nicely sized photos side-by-side on a computer monitor) for each type of room. I also wanted to show some examples of digital staging and some of my hobby photography, too. If you’re going to hire a photographer, they should have some interest in photography outside of work!
Mission accomplished. Our portfolio went live yesterday. Have a look! What I noticed when I was short listing is that I found the majority of the photos I had chosen were from properties with some furniture in them. That isn’t a surprise, we’ve long known the value of staging but it was interesting to see it, unintended, in the results of my own searching! I tried to also include at least one empty room in each just to show that yes, we can do that, too.
I hope this will help convert a few more visitors looking specifically for real estate or rental photography into customers. Ultimately, that should mean more rental listings. Options are getting a little sparse again! Our collective vacancy rate is approximately 4%, so at least we’ve below the 5.7% average in Saskatoon.